November 16, adjustable coilover the first solid platinum super experience center opened in Shanghai. This is Cooper Tire & Rubber Company's first super tire Experience Center in the Chinese market.

The company said the center will be settled in a new level of development of the Cooper Tire channels, further lay-win pattern solid platinum with consumers, distributors and retailers, will provide more and more local owners more specialized tire experience and diverse value-added services. According to reports, since 2007, sales of Cooper Tire has achieved 80-fold increase, dealers team to achieve a 40-fold growth. The first solid platinum super experience center in Shanghai is solid platinum preparations for the long layout of the market, it will change the traditional tire shop retail single, scattered image, create a specialization, standardization of product experience.

Within this experience center, consumers will buy the series of tire products, but also enjoy a number of services, such as professional wheel alignment, balancing, tire repair; in addition, there are other inner experience center car-related Value-added services.

Senior vice president of Cooper Tire & Rubber Company and General Manager of Asia Pacific Caoke Chang said: "The opening of the first super experience center, Cooper Tire marks on Chinese tire deeper channel construction initiatives for consumers to bring professional tire replacement services and also bring long-term stable growth of solid platinum local distributors and retailers. future, 6 cylinder 3.5 turbocharger more solid platinum super experience center will also landed in China's major cities. "